Domain Names Shown in Superbowl Advertisements
Listing of domains shown in Superbowl ads in the past
I have carefully reviewed all the television commercials shown in the Superbowl and inspected each one
very carefully to find the domain name used by the advertiser. Below are the results of this
Listings are sorted by company or by domain and sorted into categories.
Web Based Businesses
GoDaddy.com (two different ads)
Monster.com and NFL.Monster.com
Note: It was nice to see nine web based companies buying ten commercials but I expected a few more.
How about Cash4Gold.com? $3million to advertise this company? Wow. I guess there is "gold" in tv
Consumer Products and Services
SHAME means the commercial did not show the domain name of the company.
BridgestoneTire.com (two ads)
Budweiser (seven different ads) DOMAIN SHAME
Coca Cola (two different ads) DOMAIN SHAME
Coca Cola Zero DOMAIN SHAME
Denny's DOMAIN SHAME
Ecomagination.com (GE) (two ads)
EdgeMonkeys.com (Castrol oil)
Pedigree (dog adoption drive) DOMAIN SHAME
Pepsi (Pepsuber) DOMAIN SHAME
RefreshEverything.com (Pepsi) (two ads)
SnackStrongProductions.com (Doritos) (two
SoBelieve.com SoBe (two ads)
Taco Bell DOMAIN SHAME
Toyota (Venza) DOMAIN SHAME
Notes: The biggest shame goes to Budweiser for not mentioning any domain in any
of their seven different advertisements. This might be due to the fact that access is denied to people younger than
18 or 21 but if they are marketing their product to people under 18 or 21 then they should also be marketing their
Also interesting that there were no Miller Lite or other beer
commercials. No Dr. Pepper ads and no Verizon or att wireless ads.
How about no Doritos.com, just SnackStrongProductions.com? I wonder what the business relationship is between
SnackStrongProductions and Pepsi.
FYI, Pepsi was by far the largest advertiser across the Superbowl. They own the following brands:
- Cheetos (owned by Frito Lay which is owned by Pepsi)
- Doritos (owned by Frito Lay which is owned by Pepsi)
- Taco Bell
Disney.com (UP movie)
NBC.com (logo .com only, no letters)
Notes: Lots of commercials promoting upcoming
movies and entertainment as expected.
Bricks and Mortar
Note: Rather telling about the sad state of the economy. No Best Buy, no Sears or any retail at all for
that matter. Looks like the economy is okay for online businesses, consumer products and entertainment though.
Wrap up: All domains were .com with the exception of two movies used the .net
See our Creative Domain Marketing page for more
examples of national brands using non-brand domain names in national advertising campaigns.